Bike New York
As the Director of Communications & Marketing at Bike New York, a 501(c)3 nonprofit whose mission is to transform lives and communities through bicycling education and events, my primary focus was to inspire and grow the organization’s various communities through compelling stories, images, and campaigns, and by cultivating effective relationships with media, sponsors, and other stakeholders.
I wrote, photographed, filmed, curated, assigned, and edited content for digital and print media, including the website, social media, an e-newsletter with 225K subscribers, membership communications, out-of-home advertising, printed programs, and collateral to support North America’s largest cycling event and the world’s largest free urban bike education program. I believe that the bicycle is a simple solution to complex problems; a rare thing indeed.